In order to promote the main attractions of the Sierra and Selva Central of Peru, and to experience the typical food products, handicrafts, natural medicine, folk art, and more, we are known nationally and internationally for organizing and developing the annual event called “Expotour Sierra and Selva Central”. This event serves to increase the amount of tourists that visit the regions of Junin and Pasco. The event presents performances such as dances, and beauty pageants. There are displays of coffee, pineapple, blancmange, the Worlds Largest Fruit Salad, and many other events that attract numerous tourists and news organizations. This event provides an opportunity for entrepreneurs to promote and market their products through intermediaries, and creates interactions between cooperatives, travel and tourism agencies, producer associations, private companies, and native communities.